NEOPIN, a blockchain subsidiary of NEOWIZ Holdings(KOSDAQ: 042420), announced on July 7th that it has signed a strategic partnership with Cube Entertainment (hereinafter “Cube”) to establish a global blockchain ecosystem. 

The two entities plan to cooperate in all areas of blockchain business and ecosystem through the exchange of information on blockchain technology, cooperation in service development, and marketing campaigns to expand into the global market. 

Cube, one of the largest entertainment companies in South Korea with top-notch artists such as BTOB, (G)I-DLE, and PENTAGON has added blockchain to its business portfolio and founded AniCube Entertainment last February as a joint venture with Animoca Brands—the parent company of a metaverse platform provider, “the Sandbox”.

The first NFT airdrop held by Cube last April drew keen attention in the blockchain industry, attracting over 2.3 million applicants.

Cube plans to introduce new businesses including the “Music Metaverse” an open K-pop platform and a Korean cultural complex within the “Sandbox Game” in the second half of the year.

Launched last January, NEOPIN is an open blockchain platform that offers staking services for cryptocurrencies including TRX, KLAY, and NPT, and yield farming services for tokens earned in P2E games such as “Crypto Golf Impact” and “Brave Nine”.