Founded in 2021, Mintology is launching a new concept to the market this year, allowing brands of any size to connect with customers, fans, and prospects by giving away NFTs at no cost.

The NFTs are used as a claimable and marketing tool. 

The initiative was launched alongside the largest global NFT conference, NFT NYC. At the conference, some of the largest players in the NFT world show off their various products.

Mintology believes there to be three reasons compelling why brands will be receptive to engaging with NFTs: 

• It’s the fastest growing technology sector right now 
• Engaging with NFTs helps connect with the new generation growing up with the blockchain 
• Giving away free NFTs is now economically viable